Source clip / 7:06
Founders should let customers buy premium access instea...
Exact timestamp from If I Started A Business in 2026, I'd Do This - Alex Hormozi. Use this page as a receipt, not as the main lesson.
Why this clip matters
Founders should let customers buy premium access instead of refusing higher willingness to pay.
What was said
If they want to pay you more money, you should give them the opportunity to do so.